You have now set up your eCommerce website and started getting traffic. Despite the increased traffic, sales are still disappointingly low. Are you selling the wrong product? Are you ready to give up and go back to work? Don’t lose heart. Fixing these ten common reasons eCommerce sites fail to sell could make your site a gold mine.
The price is wrong
It is often best to start with the obvious. Price is one of the most important factors that affect people’s purchasing decisions. Do some market research to see how your prices stack up against those of your competition. Consider the price of similar products and those that are identical to yours. Shipping costs should also be considered. Your sales may be affected if you charge more than your competitors. On the other hand, customers may question the quality and dependability of your products if your prices are too low.
Adding extra costs like shipping and tax to your shopping cart is the biggest reason why shopping carts are abandoned. Imagine how you would feel if your purchase of £50 turned out to be £70 when you checked out. Clearly communicate the shipping costs on your website, or use a shipping calculator. When you include shipping in the product price, you can even offer free shipping.
Too many choices
Too many options can overwhelm your customers. They may give up trying to decide and switch to a site that offers fewer choices. Limit the number of products a customer can see at once and help them make the right choices as they shop. You will find that people will purchase more from your site if you make the decision-making process easy.
Overcomplex checkout process
Multi-step checkouts are a killer. Online shoppers are already ready to make a purchase. You don’t want any obstacles to their completion. The checkout process should be quick and easy. Users should not be forced to create an account on your site before they make their purchase. After the checkout process, you can invite users to sign up for your email list.
Images are low quality
Online shoppers can’t touch the items they purchase from an eCommerce website. Online shoppers can only experience the physical store experience by viewing product images. Your images should be of high quality and show the product from various angles. Some products can be displayed in situ while they are being used. People will be able to see the product in action before they make a buying decision.
The benefits of products not explained
The benefits of a product are often more important than its features. They want to know how the product will help them solve a problem, or improve their lives. Your products’ value will be more important than just listing their features. This will increase sales. Use your product descriptions to explain what the customer will get from purchasing the item.
No contact information
When you have an eCommerce website, you are asking for trust from your customers. Customers will want to be able to contact you in case of problems with their order. They also want to see that your business is real. Your eCommerce website should display all contact information, including a physical address as well as a telephone number. People will assume you are hiding something if you don’t provide contact information.
There are no product reviews
Customers will make buying decisions based solely on what you say, even if there are no product reviews. If someone is purchasing from your site for the first time, it will not suffice to rely on your words alone. Positive customer reviews are a crucial factor in online shoppers’ purchasing decisions. The ability to leave feedback or reviews also contributes to trust.
Most online shoppers use mobile devices. Your biggest customers will not be attracted to your website if it isn’t optimized for mobile. Make sure your website is mobile-friendly and that clickable objects don’t look too small. Also, ensure that product images are easily viewed on smartphones and tablets.
The wrong people are being targeted
You will not get any sales if you attract the wrong people to your site. Do your research to identify your target market. Next, you should target keywords, content, advertising and other marketing at the most relevant market segment for your products. An eCommerce site that is targeted at a specific niche will sell you more than one that appeals to everyone.
To sum up
There are many eCommerce websites competing for your business in the online market. Online stores must have a carefully considered eCommerce website design, appeal to their target market, build trust and make the buying process easy. You must remember that it’s important to keep a visitor’s attention as you only have a limited amount of time when you sell online. You will lose sales if you put anything in the way of visitors making a decision or completing the purchase.