The web design market today is highly competitive. It’s also cluttered with amateur web designers and cloud-based ‘build-yourself’ applications. Most professional website designers have the experience and education to distinguish themselves from the crowd. However, not everyone is able to distinguish between the three groups.
It’s easy to find amateur web designers these days, as they are nearly everywhere. Amateurs can create digital portfolios on platforms like Behance or Dribble to show their work and attract clients. Startups might take advantage of the cheap prices and quick service. But, business owners will quickly realise that beautiful images and nice colours are only one (yet significant) aspect of a web design project.
Web-based website builders are no different. These templates are usually affordable and simple to use, but business owners soon realise that they don’t work well. Many of our clients, who are a large part of our business, are in one of these scenarios as we help them move forward with their growth plans every year.
The role of user interface design in SEO
Google and other search engines are getting smarter and more sophisticated through machine learning and advanced search algorithms. This means that optimising websites is becoming more complex. SEO consultants can no longer succeed by only performing content audits, keyword strategies and backlink development.
Search engines today are smart enough to evaluate and grade the visual interfaces of websites in both the desktop and mobile environments. This means that web designers can no longer create a responsive web design that is only focused on the user experience. Modern website design requires a proven web design strategy. This includes competitor research, the discovery and analysis of existing website analytics, site mapping and wireframing. These exercises are essential for the creation of a well-rounded web design concept.
It is crucial to know how visitors find, interact with and navigate the website. This information is crucial in designing a navigation design that will increase user engagement and reduce the bounce rate. These elements play a big role in how search engines perceive a website.
The wireframing process allows both the client and the designer to carefully plan the user experience and identify any roadblocks during the user journey. Ensuring that users can navigate the website with ease also aids search engines in determining a website’s effectiveness and authority.
Finally, now that we have a well-executed web design strategy, we can start conceptualising website design. Website designers are able to address any issues that may have been raised by the original website. We can solve the problems from the past to create a new website design that offers a better user experience, performance and engagement.
Website performance drives organic SEO
A professional web design agency understands the importance of website performance and establishing a solid SEO foundation. This is in contrast to inexperienced web designers and web-based site builders.
Search engines, as well as humans, need speed. Websites that don’t perform well frustrate visitors, which results in less time on the site. Visitors who leave a website because it is slow or not performing well are more likely to abandon the site. Search engines quickly notice this and rank the website accordingly.
Professional website designers keep in mind performance when designing a website. This ensures that the website loads quickly and is compliant. Novice web designers are often not equipped with the necessary experience to make these crucial decisions as they only concentrate on creating an attractive new design. To ensure that the design process includes performance, business owners need to carefully review the approach of the web designer. Great web designers will explain why they approach a website design in a particular way. This ensures that business owners have all the information they need before making any important decisions about the direction of their website.
Understand how web design and SEO work together
A web design project should be fun for both the web designer and the business owner. A new website design is a sign of growth and success for a business owner. It also implies a substantial investment in their business. Website design goes beyond what you see on the internet browser. Perhaps the most important information that business owners can rely on when deciding to use a professional web designer is an understanding of the many factors that drive SEO. It will take more time and money to use a professional web designer than to try to do it yourself or work with an amateur. To grow your business, it will pay off in the long term, though.
If you would like to grow your business and are thinking about a new professional website or giving an existing website a makeover, we do web design in Worcester and across the UK.